TranServ strengthens its top leadership team


NEW DELHI: Prepaid payments solution provider and programme manager TranServ has appointed a slew of senior-level executives, as the Mumbai-based startup looks to strengthen its leadership team.

The company has appointed Asutosh Upadhyay, Kaushik Mitra, and Amit Kumar Gupta as its chief product and marketing officer, senior vice president – product, and vice president – product and engineering, respectively, it said in a statement on Tuesday.

“By welcoming Asutosh, Kaushik, and Amit on board, we are looking to add fresher perspectives to our long-term vision and distil their experience across business verticals and industries to develop an exceptional product,” TranServ Co-founder and Chief Executive Anish Williams said.

According to a press statement released by the company, Upadhyay, the newly-appointed chief product and marketing officer, specialises in various verticals such as marketing and business development in addition to product development/implementation across diverse industries like digital media, online gaming and mobile space.

The press release also stated that Kaushik Mitra, who was previously with ecommerce ventures and, has first-hand experience of the end-user payments solution requirements and roadblocks through his association with the product divisions of several large-scale e-commerce ventures.

Additionally, Amit Kumar Gupta has “extensive experience in engineering technology solutions in e-commerce and IT sectors, having worked with several renowned names such as Sapient,, Infosys, Bank of America and CA Technologies,” according to the company statement.

“We, at TranServ, offer consumer and merchant payments solutions that are seamless, secure and swift. With digital and mobile platforms fast gaining prominence in the Indian consumer behaviour, the digital payments ecosystem is also set for a huge boost. This necessitates constant reengineering and innovation to keep the end-user product relevant to the ever-changing industry requirements,” Williams was quoted as stating in the press release.

The senior-level appointments come at a time when the startup is widening its small and medium enterprises (SME) client base by integrating payment options on Facebook and WhatsApp, platforms that are often used by casual sellers and home-based businesses.

According to co-founder Aditya Gupta, TranServ is further innovating payments for SMEs such as same-day payments and missed call payments.

“We are currently signing up 1,000 merchants a month for these solutions, and expect to sign up 5,000 merchants every month by the end of this quarter,” said Gupta.

Set up in 2011 by four former bankers – Williams, Gupta, Amar Habibullah and Sandeep Ghule, the four year-old startup raised an undisclosed amount last year, in a series B round led by Faering Capital’s India Evolving Fund last year.

Faering Capital, founded by HDFC chairman Deepak Parekh’s son Aditya Parekh and former Morgan Stanley executive Sameer Shroff, manages a Rs 865 crore domestic private equity fund.

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