Move aimed towards revitalising the brand ahead of the launch of its social multipurpose wallet
Mumbai, October 15, 2015: Leading mobile digital payments company TranServ today announced
the appointment of Bangalore-based Happy Creative Services as its creative partner. The move
comes ahead of the launch of TranServ’s social multipurpose wallet and will look to revitalise the
company’s existing brand proposition in order to facilitate a better customer connect with the
Through this new social multipurpose wallet, TranServ aims to turn the Indian digital payments
industry on its head by incorporating a social angle into digital transactions. The wallet is expected to be a huge hit with the smartphone-friendly mobile population of the country and will push forward TranServ’s aim of creating a ubiquitous, holistic digital payments ecosystem in the country.
Speaking on the announcement, Asutosh Upadhyay, Head-Marketing & Product, TranServ, said,
“As TranServ forays into the B2C market segment, we are looking to reposition our existing brand
proposition to provide a more personal connect to the new segment of users. Bringing Happy
Creative is a calculated decision that would give us an outsider’s perspective into the digital
payments industry. This will help us garner more insights into the consumer psyche, which can then
be leveraged to overcome traditional communication hurdles and will translate into products that
can resonate better with the Indian population.”
Praveen Das, Co-founder and Chief Creative Officer, Happy Creative, commented, “Everyone uses
money, but the communication has always been limited to older groups. It is only now that finance
is becoming a mass offering across age groups, and we are thrilled to be part of this flux. Having
designed brands in the digital space, we are especially excited for TranServ because we have done a
complete re-branding of the brand’s name, positioning, and identity creation. We are now looking
forward to how our efforts pan out in the digital ecosystem.”
TranServ currently leverages innovative, easy to integrate APIs to deliver the best payments
solutions to big, medium and small businesses across the country. With its social mobile wallet
loaded with features such as referral-based incentive programmes, funds transfer from one wallet
to another, money transfer from wallet to the bank account, reward redemption through rewards
management companies, and social gifting, TranServ is looking to deliver a completely social,
seamless, secure and convenient digital payments experience to the Indian consumers.
TranServ Private Limited is a leading digital payments company established with a vision to create
the best payment experiences – be it social or for partner merchants – in a highly secure
environment. It helps businesses deliver a delightful consumer experience by utilizing cutting-edge
technology to create a seamless payments experience. The company’s extensive product suite
allows businesses of varying sizes and scale to collect and disburse payments in an efficient manner.
Its consumer facing payment solutions includes an e-wallet that provides a platform of choice for
P2P transfers. With it’s soon to be launched social multipurpose wallet, TranServ envisions to create a world class platform to send/request money and gifts with added features like SplitBill, group payments, social gifting, recharges and other utility payment facilities.